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Unboxers on YouTube can earn over €40k per video data shows
Top five unboxing channels
|
Rank |
Youtuber |
Average estimated earnings per video (EUR € ) |
Sector |
|
1 |
€41,039 |
Toys |
|
|
2 |
€40,030 |
Toys |
|
|
3 |
€4,560 |
General |
|
|
4 |
€4,399 |
Tech |
|
|
5 |
€4,336 |
Tech |
The full list of all 21 unboxing channels can be found here.
1. Ryan’s world
Ryan’s world is the highest-earning unboxing channel, with an estimated earning of €41,039 per video. Ryan who unboxes children’s toys is only 10 years old which makes this an incredibly impressive feat.
2. CKN Toys
Coming in second is another toy unboxing channel CKN Toys. With an estimated earning of €40,030 per video, this channel stars 2 brothers—Calvin aged 10 and Kaison aged 6.
3. Dope or Nope
The third highest earning unboxing channel is Dope or Nope with estimated earnings of €4,560 per video. Dope or Nope specializes in comedy unboxing videos, which is obviously a hit with his 7.39 million subscribers.
Top five unboxing videos
|
Rank |
Title |
Views |
Estimated Potential Earning (EUR €) |
Username |
|---|---|---|---|---|
|
1 |
Unboxing New Spiderman Battery-Powered Ride On Super Car 6V Test Drive Park Playtime Fun Ckn Toys |
289,298,734 |
€482,882 |
CKN |
|
2 |
Change & Race Disney Cars 3 Toys Lightning McQueen Unboxing Fun With Ckn Toy |
271,524,710 |
€453,215 |
CKN |
|
3 |
BIGGEST Paw Patrol Lookout Tower! Toy Unboxing With Chase Marshall Skye Rocky Rubble Zuma Ckn Toys |
222,094,293 |
€370,707 |
CKN |
|
4 |
179,849,741 |
€300,016 |
Kinder Spielzeug Kanal |
|
|
5 |
Garbage Trucks Toys Unboxing And Playing With Jelly Beans Ckn |
125,895,642 |
€210,012 |
CKN |
The full list of all 120 unboxing videos analysed can be found here.
Spiderman Battery-Powered Ride On Super Car 6V
This Spiderman themed car toy is the most popular toy to unbox on YouTube. CKN’s unboxing video has amassed over 289 million views and could earn an estimated €482,882. Perhaps not surprising considering the 2021 film ‘Spider-Man: No Way Home’ grossed $792 million worldwide.
Disney Cars 3 Toys Lightning McQueen
The second highest earning potential in unboxing is another car toy, this time from the Disney movie “Cars 3”. This video has estimated earnings of €453,215.
Biggest Paw Patrol Lookout Tower
The third highest earning unboxing video is a toy from the children’s show ‘Paw Patrol’ with an estimated earning of €370,707.
All 20 of the top 20 highest earning unboxing videos come from the toy category.
Methodology
- Interested in finding out which unboxing channels could make the most money on YouTube, Top-x.nl created a seedlist of 26 of the top unboxing channels from Neoreach and Influencer Marketing Hub.
- Top-x.nl then utilised Influencer Marketing Hub's YouTube Money Calculator to calculate estimated earnings per video for each channel.
- 4 of the 26 channels were excluded due to the money calculator not giving a result. 21 channels were then ranked according to their estimated earnings.
- To find out which unboxing videos could earn the most, Top-x.nl analysed unboxing videos from the categories “fashion”, “clothes”, “toys”, “tech”, “beauty” and “food” these topics were included as they were all featured in the top type of YouTube channel according to animaker.
- YouTube was utilised to collate a seed list of videos, filtering by most viewed and using the search terms “fashion unboxing”, “clothes unboxing”, “toy unboxing”, “beauty unboxing”, “Makeup unboxing”, “Food unboxing”. For ‘Tech Unboxing’ additional search terms “Laptop unboxing”, “Phone unboxing”, “Headphone unboxing” were used to get a wider variety of products rather than just phones.
- From this, the top 20 videos from each category were gathered. Top-x.nl then utilised Influencer Marketing Hub's YouTube Money Calculator to discover the estimated earnings for each video.
- Finally, all 80 unboxing videos were ranked according to their estimated earnings.
- The data is accurate as of the 21st of March 2022 and is subject to change.
Credit: https://top-x.nl
